I was born in the U.S. and raised in South Korea, where I developed a lifelong passion for drawing that’s shaped both my personal and professional journey. Over the years, I’ve painted colorful murals across Korea, exhibited my work in galleries in both the U.S. and Korea, and built a career spanning personal, commercial, and professional illustration. While I’ve also done UX/UI, website, and graphic design, illustration remains at the core of my practice—I love creating memorable characters, vibrant scenes, and visuals that connect with people across platforms, from social media campaigns to digital products.
A selection of playful, character-driven scenes showing my process from sketch to final illustration. These examples highlight my ability to create expressive characters, tell stories through simple actions, and deliver production-ready artwork in a clean, colorful style.
A collection of turnarounds, expressions, and action poses that showcase my approach to building memorable, production-ready characters. These designs balance simplicity and personality, making them adaptable for animation, branding, and interactive products.
Bright, playful settings designed to complement character storytelling. These environments focus on clarity, color, and mood, creating simple yet engaging worlds that feel inviting and adaptable for animation, games, and educational platforms.
Collaborated with BRINC’s marketing team, stakeholders, and executive leadership from concept to execution, shaping the creative direction for the Lemur 2 launch video. I presented and refined storyboard ideas that guided both the narrative and production approach.
This was a pivotal launch for the company. Under my direction, the final video delivered a clear, compelling story that highlighted the drone’s role in reducing casualties between suspects and officers, resulting in a seamless and impactful campaign execution.
Designed a mobile emulator that blends Game Boy nostalgia with modern usability. Conducted market research and collaborated with retro gamers to shape intuitive controls and customizable features, creating a user-centered experience that appeals to both classic and contemporary players.
Developed a retro-style mobile emulator built entirely on open source and public domain games, ensuring legal compliance and ethical gaming practices. By engaging the retro gaming community throughout the process, we created a user-centered experience that balances nostalgia with developer-friendly principles.
Designed a mobile emulator that blends Game Boy nostalgia with modern usability. Conducted market research and collaborated with retro gamers to shape intuitive controls and customizable features, creating a user-centered experience that appeals to both classic and contemporary players.
Developed an empathy map for our target user, Samuel Shin a passionate gamer and NFL illustrator with a strong interest in retro gaming and comic books. This process uncovered key motivations and needs, enabling a more focused strategy for designing products and content aligned with his gaming-centered lifestyle.
Delivered a working prototype of the Meme Boy Emulator that was tested by both dedicated QA testers and the retro gaming community. This hands-on feedback loop ensured the product met technical standards while authentically capturing the nostalgic experience retro gamers value, resulting in a user-centered, community-validated design.
